This Citibank initiative was created to illustrate the benefits of a cleaner corporate program for the company. The smart use of white space effectively acts as a tool to create greater memorability in the hearts and minds of the public. the clean design cuts through clutter and is visually very appealing.
Guided the artistic direction and implementation of the program. Sourced various materials for production.
Our team created all the designs, production related work and presentations for this branding initiative.